Privacy Policy.

Book My Car NYC (“we,” “us”) provides black-car and airport chauffeur booking services in the New York metro area and beyond. This policy explains what personal information we collect through our website and booking tool, how we use it, and the choices you have. Questions: reservations@bookmycarnyc.com.

• Contact details — name, email, and phone number you provide when booking or contacting us.
• Trip details — pickup and drop-off locations, date and time, vehicle class, flight number, passenger count, and any notes or special requests.
• Account information — if you create an account, the rides and preferences saved to it.
• Payment information — when paid online, card details are entered directly into our payment processor (Stripe) and tokenized. We never see or store your full card number. We retain only a reference token and the card's brand and last four digits.
• Concierge messages — the content of chats you have with our AI concierge, used to answer you and follow up.
• Technical data — IP address, browser type, and similar information automatically recorded in server logs for security and reliability.

To provide, confirm, and service your rides; to contact you about a booking; to process payment; to provide support; to operate, secure, and improve our service; and to comply with legal obligations. We also use your email address or phone number to show you Book My Car NYC ads and to measure them, as explained under “Advertising and customer lists” below.

We share information only with the providers that help us run the service, under contract and only as needed:

• Vercel — hosting and secure storage of reservations and site content.
• Stripe — payment processing, when a card payment is used.
• Resend / Web3Forms — delivery of booking confirmations and notifications by email.
• Anthropic (Claude) — powers the AI concierge; your messages are processed to generate replies.
• Google — Google Analytics and Google Ads, to see how the site is used and which of our ads lead to bookings (see “Cookies & local storage”).
• Meta and Microsoft — the Meta Pixel, Microsoft Advertising’s UET tag and Microsoft Clarity, to measure our ads and see how the site is used (see “Cookies & local storage”).
• Hotjar — shows us how pages are used, so we can fix what gets in the way (see “Cookies & local storage”).
• Google Translate — optional, only if you choose another language.

We do not sell your personal information. We do share a hashed (scrambled, one-way) version of your email address and phone number with Google, Meta and Microsoft Advertising so we can show you our own ads — see “Advertising and customer lists” below, including how to opt out.

If you check a price or book a ride with us, we may add your email address and phone number to customer lists we keep with Google (Customer Match), Meta (Facebook and Instagram Custom Audiences) and Microsoft Advertising (Customer Match). We use these lists to show you Book My Car NYC ads — for example, a reminder about a ride you priced — and to measure how well our ads work.

• Hashed before it leaves our servers. Your email address and phone number are turned into a scrambled, one-way version (a “hash,” using SHA-256) before we send them. We ask each platform to use the hash only to match it to its own accounts. We do not send trip or payment details.
• Never sold. We do not sell your information to anyone, and the lists are used only for Book My Car NYC ads.
• Earlier details included. These lists may include email addresses and phone numbers you gave us before this update, when you checked a price or booked.
• How long. You stay on these lists for up to 18 months after your last price check or booking, unless you opt out sooner.
• How to opt out. Use the unsubscribe link in any of our follow-up emails, or email reservations@bookmycarnyc.com with the email address or phone number you used and ask to be removed from our ad lists. We remove you from all three lists within 7 days. Opting out does not affect your bookings or the messages about a ride you have booked.

You can also control the ads you see in your Google, Meta and Microsoft account settings.

We use a small number of essential technologies: a cookie that remembers your chosen language, and browser local storage that keeps you signed in and remembers a booking in progress. These are required for the site to work and are always on.

Measurement and advertising. We also use tools that set their own cookies or similar technologies: Google Analytics (which pages help people book); Google Ads, the Meta Pixel and Microsoft Advertising (UET) (which of our ads lead to price checks and bookings, and to show our ads to people who have visited); and Microsoft Clarity and Hotjar (how pages are used). In the United States and most other places, they are on when you arrive. In the EU, the UK and Switzerland, they stay off unless you press Accept on the notice at the bottom of the page.

To turn them off, press Decline on that notice. Meta, Microsoft (including Clarity) and Hotjar then stop, and Google’s tags stop using cookies and send only limited, cookie-free signals. To change your answer later, clear this site’s data in your browser and the notice comes back. Declining does not take you off our customer lists — see “Advertising and customer lists” for that.

Our emails. Our quote and follow-up emails contain a small image and links that tell us when an email was opened and which link was followed, and following one leaves a cookie that tells us if you then book. We use this only to learn which of our emails are useful, and it is kept with the record of the email we sent you. Every follow-up email has an unsubscribe link.

California residents (CCPA/CPRA): you may request access to, or deletion of, the personal information we hold, and to know what we collect. We do not sell personal information. California law may treat our advertising tools (see “Cookies & local storage”) and adding your hashed email address or phone number to our advertising customer lists as “sharing” for cross-context behavioral advertising. You have the right to opt out of both: press Decline on the cookie notice, and see “Advertising and customer lists.”

EU/UK residents (GDPR): you may request access, correction, deletion, portability, or restriction, and may object to certain processing.

To exercise any right, email reservations@bookmycarnyc.com. We will not discriminate against you for exercising your rights.

We keep personal information for as long as needed to provide the service and to meet legal, tax, and accounting requirements, then delete or anonymize it. We protect data with encryption in transit, payment tokenization, and access controls. No method of transmission is perfectly secure, but we work to safeguard your information.

Our service is intended for adults and is not directed to children under 16. Our providers process and store data in the United States; by using the service you understand your information may be processed there.

We may update this policy; we will revise the date above when we do. Questions or requests: reservations@bookmycarnyc.com or call +1 (718) 701‑6075.